Gold buying online – Smarter!

Our proven platform automates and streamlines precious metal transactions from end to end.

Used by some of the largest brands in Jewelry to run their online scrap gold buybacks

What can SellBax do for your cash-for-gold business?

Our Kits save time & money

SellBax’s proprietary shipping kit design is optimized for the most cost-effective and labor-saving mailings. Everything your customer needs fits in a First Class Mail envelope and weighs only 1 oz. This includes an instructional letter (under your company brand) with integrated USPS return shipping label, a thick resealable bag, and a heavy-duty mailer. It’s automated for instant downloading, including the stamp (eligible for USPS endicia discount) – no postage machine necessary.


Our Remarketing drives repeat sellers

SellBax’s algorithmic remarketing system generates repeat transactions, increasing the lifetime value of your customers.. Repeat sellers grow your revenue at a fraction of the cost of acquiring new sellers.

Pricing Plans

All-Inclusive Platform – Marketing, Customers, Payments, Inventory, Refinement and Revenue

Expand Your Gold Exchange with SellBax

Whether you’re already buying gold but need to streamline and optimize your operations – or just starting out – we’re here to help.

Enhance your Sellers’ experience

Front-end Seller interface for easy signup and transaction visibility. Built-in video-receiving of package, shared online with the seller.

Maximize productivity and profits

Our platform does it all – marketing, customers (“Sellers”), mailing, shipping/receiving, assaying, payments, inventory, and refinement.

Build your Sellers’ trust

Built-in CRM for seamless, responsive customer service. Frictionless AML in the background, for legal compliance without requesting ID.

Use our Digital Platform to run your Gold Exchange

Run your entire operation in-house. Or just use the platform, while we print, mail, service Sellers, receive shipments, and issue payments.

Pricing Plans

Don’t work harder – work smarter!

Your Gold Exchange can be better, faster, and more productive.
Get organized. Save money. Grow profits.

What do we offer?

Having created over a quarter of a million transactions on our platform – and processed over fifty million dollars of precious metals – we’ve learned what it takes to build and maintain an online Gold Exchange business at scale. One that sellers trust, and that they return to and sell again and again.

Join us and you’ll benefit from:

Customer Support
Video Receiving
Marketing Automation
Secure Front-End Website

We’ll launch a secure custom front-end Seller-facing website, under your brand. Already have a gold-buying site? We can also integrate our back-end platform with your existing front-end.


Payments to Sellers
Shipping Kit Management
Inventory Tracking
AML (Anti Money Laundering)

We’ve built our AML process to run in the background. No need to discourage potential legitimate Sellers by asking them to submit their personal identification.

Run Multiple Companies

Buying gold under multiple company brands? No problem! Keep each brand and its unique Seller and Transaction data completely separate, with the option to batch the received metals either separately or together.

Pricing Plans

Select a Plan.
No Fee for sending unlimited kits(labels).
Pay Only for the shipments that you receive back.

30 Day Free Trial

Pricing Plans

Starter Growing Professional
+ $0.00 per Kit(label) Sent
+ $9.99 per Shipment Received
+ $0.00 per Kit(label) Sent
+ $5.99 per Shipment Received
+ $0.00 per Kit(label) Sent
+ $3.99 per Shipment Received
Generate/Send Kits(labels) Unlimited Unlimited Unlimited
Secure Front-End Website (Seller Login)
Hosting & IT Support
Transaction-Status Emails to Sellers
Marketing Automation
Metal Pricing
Metal Assaying
Multiple Seller Payment Options (Checks, eChecks, PayPal)
Postage Integration
Return Kit(label) Integration
Video and Image Recording

Here’s what some of our clients are saying:

Our organization wanted an online solution that could provide a safe, secure way to exchange gold for cash. Refinement Services’ level of service, attention to detail, and intuitive grasp of what gold-exchange customers want, are key to why this is such an exciting opportunity for Kay. It’s great working with a company that shares our commitment to trust, transparency, and accountability.

Mark Light

Chief Executive Officer
Signet Jewelers Ltd

Our customers had been asking if we’d buy their old jewelry, and now Refinement Services has made it easy for us to implement a robust and legally compliant program in a very short time.

David Sherwood

Chief Executive Officer
Daniel’s Jewelers

We created the Ross-Simons Gold Exchange in response to requests from our customers who were looking for the most secure and easiest way to exchange their unwanted jewelry for cash. We have built our reputation on [their] trust and satisfaction.

Darrell S. Ross
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